OEM Go-to-Market for Technology Providers

Monetizing your innovative technology through strategic OEM partnerships can indeed be quite challenging for many organizations. Most companies often lack the necessary in-house expertise that is required to build and execute an effective and successful OEM Go-To-Market strategy. OEM Technology Partnerships offers in-depth assessments delivered by seasoned OEM professionals to assist you in developing a proven and repeatable GTM plan that aligns with your business objectives.

Once OEMTP thoroughly assesses your unique offering, we can provide comprehensive management of the effort alongside your internal resources, ensuring a smooth, informed, and efficient transition. Our experienced team of experts will offer the guidance, support, and best practices you need to successfully implement your OEM strategy in a manner that maximizes your market potential. We’ll work closely with your team to co-create a customized plan, allocate appropriate staff, and help you navigate any challenges that may arise during implementation.

Our dedicated team of seasoned OEM experts provides a comprehensive suite of services that are designed to help you unlock the full potential of your OEM Go-To-Market strategy effectively.

Global OEM Business Consulting Services From Industry Professionals

  • OEM Business Development

    OEM Business Development

    •OEM Global Partner Identification & Prospecting

    •Introductions to Global Network of ISVs, Telecommunications, Data-aggregators, Systems Integrators & more

    •Licensing Negotiations

    •“Zero-to-Close” Opportunity Ownership

    •Competitive Intelligence

    •Maintained Relationships with Integrating Teams

    •Cross-functional Relationship with your Existing Team

    •Flexible Working Models

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  • OEM Sales Engineering

    •Lead Discovery of Integrators Technical Requirements

    •Collaboration with Cross-functional Teams

    •Manage Technical aspects of RFP/RFI Responses

    •Technical Support Throughout Integration & On-going Technical Maintenance

    •Effectively Communicate Client Needs to the R&D Teams for Future Product Enhancements

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  • OEM Marketing

    OEM Marketing

    •Develop & Implement OEM Marketing Strategies

    •Market Research to Identify Trends & Opportunities

    •Work Cross-functional with Product Development & Sales Team

    •Monitor Competitive Activities

    •Drive Brand Awareness & Assist in Creating Marketing Materials

    •Increase Product Sales

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Don’t make these mistakes:

  • Missed Revenue Opportunities: Many tech companies fail to capitalize on the significant revenue potential of OEM partnerships.

  • Limited Expertise: Building and scaling an effective OEM GTM strategy requires specialized knowledge, a scarce resource for most companies.

  • Inefficient Processes: Manual, time-consuming processes lead to missed opportunities, delayed revenue, and increased costs.

  • Lack of Market Visibility: Difficulty identifying and reaching the right OEM partners.

By leveraging our OEM experience & GTM services:

  • Increased Revenue: Drive significant revenue growth through successful OEM partnerships.

  • Expanded Market Reach: Gain access to new markets and customer segments.

  • Enhanced Brand Visibility: Increase brand awareness and market visibility through OEM partnerships.

  • Reduced Time-to-Market: Accelerate time-to-market for new products and services.

  • Improved Customer Satisfaction: Deliver enhanced customer satisfaction through a strong OEM channel.

  • Competitive Advantage: Gain a competitive edge by leveraging a robust OEM GTM.

Why Choose Us:

  • Deep Industry Expertise: Proven track record of success in building and scaling OEM GTM..

  • Data-Driven Approach: Leverage data and analytics to inform all aspects of our services.

  • Customer-Centric Focus: We prioritize your business objectives and strive to deliver exceptional results.

  • Flexible Engagement Models: Choose from a range of engagement models to fit your specific needs and budget.